Many people would recognize this gecko anywhere. This advertisement is for Geico, an auto insurance company. Gieco Insurance has been around since 1936 and the famous gecko first appeared in 1999. The popular slogan, "15 minutes could save you 15% on car insurance," isn't their only catchphrase. A very successful ad campaign that was run before the gecko included the slogan, "So easy, a caveman could do it." Geico's marketing strategies have been inviting customers in for a very long time. The purpose of this advertisement is to convince readers to buy Geico's insurance. I believe that the creator of the ad accomplishes his or her purpose through the use of appeals to pathos. Before the slogan is mentioned the ad says, "You Know The Lyrics." This line helps the ad create a personal connection to the audience. When the audience sees this ad, they will remember the slogan and feel a sense of inclusion with Geico's company and with the gecko. It's important to note the intended audience with this advertisement. Anyone with the need for auto insurance would be included in the audience. However, many people who don't need auto insurance, such as children, would recognize this ad in an instant. The spread their image and slogan to everyone, even people who don't need insurance, will help increase their customer following. Another way the creator of this ad accomplishes his or her purpose is through the use of the slogan. The Geico slogan makes an appeal to pathos by connecting to the wants and needs of the audience. The general public is very busy, and we are always rushing around trying to get everything done as quickly as possible. In the ad, Geico assures the audience that they will only take 15 minutes of their time to get a quote. By connecting to the needs of the audience, the ad appeals to pathos. Through strategies of the appeals, the creator of this ad effectively accomplishes his or her purpose.
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